Overview
This Cookie Policy supplements our Privacy Policy, which describes how ZAFER CESUR collects, uses, and protects your personal data. This policy explains what cookies are, why we use them, and how you can manage your cookie preferences.
What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow websites to remember your preferences, track your activity, and recognize you on return visits. Cookies can be session-based (deleted when you close your browser) or persistent (retained for a set period or until manually deleted).
Beyond cookies, we may also use pixel tags (web beacons) and server-side tracking to collect data about your interactions with our website and to measure the effectiveness of our services and marketing campaigns.
Types of Cookies by Origin
First-Party Cookies: Placed directly by ZAFER CESUR on your device to maintain site functionality and store your preferences.
Third-Party Cookies: Placed by our analytics and marketing partners (Google LLC, Meta Platforms) to track your behavior across websites and enable remarketing.
Cookie Categories
We use cookies in three categories, as outlined below:
1. Essential Cookies (No Consent Required)
These cookies are necessary for the website to function properly. They maintain your session, prevent fraud, and store your security preferences. Essential cookies are always active and cannot be disabled.
| Cookie Name | Purpose | Type | Retention |
|---|---|---|---|
| _site_session | Site session continuity and user identification | First-party | Session to 12 months |
| cookie_consent | Stores your cookie consent preferences | First-party | 12 months |
| CSRF token | Protects against cross-site request forgery attacks | First-party | Session |
2. Analytics Cookies (Consent Required)
These cookies help us understand how visitors use our website. We use Google Analytics 4 (GA4) to collect anonymized usage data, including pages visited, time spent, referrer sources, and device information. This data helps us improve user experience and optimize our website performance.
| Cookie Name | Purpose | Provider | Retention |
|---|---|---|---|
| _ga | GA4 user identifier (anonymized) | Google LLC | 2 years |
| _ga_XXXXXXXXXX | GA4 session state tracking | Google LLC | 2 years |
Your IP address is anonymized in GA4 to protect your privacy. Analytics data is retained by Google for 14 months before automatic deletion.
3. Marketing Cookies (Consent Required)
These cookies enable personalized advertising and remarketing campaigns. We use Google Ads and Meta Pixel to track conversions, build custom audiences, and serve targeted ads across the web. Marketing data helps us measure campaign effectiveness and reach interested prospects.
| Cookie Name | Purpose | Provider | Retention |
|---|---|---|---|
| _gcl_au | Google Ads conversion linker | Google LLC | 90 days |
| _fbp | Meta Pixel browser identifier | Meta Platforms | 90 days |
| _fbc | Meta Pixel click identifier (set when conversion occurs) | Meta Platforms | 90 days |
We do not permit Google LLC or Meta Platforms to use data collected from our website for their own independent commercial purposes beyond what is required for advertising delivery and attribution.
Your Consent Rights
When you first visit ZAFER CESUR, a cookie banner appears asking for your consent. You may:
- Accept All: Enable all essential, analytics, and marketing cookies.
- Reject Non-Essential: Accept only essential cookies and decline analytics and marketing cookies.
- Manage Preferences: Customize your cookie settings for each category.
Your consent preference is recorded in the cookie_consent browser cookie and retained for 12 months. You can withdraw or update your consent at any time by clicking "Manage cookie preferences" in the footer of this website or by clearing your browser cookies.
Third-Party Service Providers
The following third-party providers process data collected via cookies:
Google LLC (Google Analytics 4, Google Ads, Google Tag Manager) – Privacy Policy: policies.google.com/privacy
Meta Platforms, Inc. (Meta Pixel, Conversion API) – Privacy Policy: facebook.com/privacy/policy
Cloudflare, Inc. (CDN and security) – Privacy Policy: cloudflare.com/privacypolicy
We do not control how these providers use the data. We recommend reviewing their privacy policies directly.
Data Retention and Deletion
Analytics data collected via GA4 is retained by Google for 14 months before automatic deletion. Marketing cookies expire after 90 days. Essential cookies are retained for up to 12 months to maintain session continuity. Your consent record is retained for 3 years for audit and compliance purposes.
You may request deletion of your data by emailing [email protected] with the subject "Cookie Data Deletion Request." We will process your request within 30 days of identity verification.
Managing Cookies in Your Browser
Most browsers allow you to control cookies through their settings. You can:
- View and delete existing cookies
- Block cookies from specific websites
- Block third-party cookies entirely
- Enable private or incognito browsing mode
Note: Disabling essential cookies may impair website functionality.
Opt-Out Tools
You may opt out of Google Analytics tracking using the Google Analytics Opt-Out Browser Add-on.
You may manage your Google Ads preferences at adssettings.google.com.
You may manage your Meta ad preferences at facebook.com/adpreferences.
For general opt-out of behavioral advertising in the EU, visit youronlinechoices.eu.
Do Not Track (DNT)
Some browsers include a "Do Not Track" (DNT) feature. ZAFER CESUR does not respond to DNT browser signals. However, third-party providers such as Google and Meta may have their own DNT policies. We recommend reviewing their privacy policies for details.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. Material changes will be announced via a site notice at least 14 days before taking effect. Your continued use of the website following such notification constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Cookie Policy or our cookie practices, please contact us:
ZAFER CESUR SARL
15 Rue de Rivoli Escalier B, Appt 42
75004 Paris, France
+33 1 42 71 28 55
[email protected]
Last Updated: March 15, 2026